‍

We’re overjoyed to announce that Book of Beasties has been honoured as “Service Provider with the Most Impact on Families or Children” at this year’s Inside Out Awards—standing proudly alongside global giants such as Deloitte, Coca‑Cola, Sky, HSBC, and the NHS. This recognition underscores our mission and the playful power behind everything we stand for.

Inside Out Awards: Shining a Spotlight on Well‑Being

The Inside Out Awards, presented by the industry-leading Inside Out Awards committee, celebrate organisations transforming mental health, well-being, and emotional support in modern communities. This year’s “Service Provider with the Most Impact on Families or Children” category highlighted providers making tangible differences, both large and small.

Our journey to victory included facing off against trusted names like the Children’s Wellness Centre and the Dyslexia Test Centre, all of whom were applauded for their exceptional contributions. Winning among such formidable peers speaks volumes about our impact.

‍

A Judged Win: Proud Recognition from the Panel

The awards’ independent judging panel, which includes representatives from Mind, Tesco, and other industry leaders, assessed entries based on impact, innovation, and sustainability.

What the Win Means to Us

“This recognition means the world to us. Not just because of the title, but because it reflects the real impact Book of Beasties have had on children and families. That’s the biggest reward of all. I’m so incredibly proud to have been part of this journey and to have helped create something that is truly making a difference in children’s lives.”
Co‑Founder, Nadia De Kuyper

Behind the Scenes: Why Book of Beasties Stands Out

1. Proven Emotional Impact Through Play
   Our flagship product, the Happy Heads Card Game, offers families and classrooms a joyful, engaging way to communicate about feelings.
2. Backed by University of Surrey research, it’s more than a game, it’s evidence-based emotional support.
3. Designed for Inclusivity and Accessibility
   All our tools, from discussion decks to plushies, are built with SEND (Special Educational Needs & Disabilities) in mind. Teachers, social workers, and parents can use them confidently, knowing they’re accessible, flexible, and deeply effective.
4. Ethics, Research, and Rigor
   From strict safeguarding in workshops to our ‘make-it-break-it-fix-it’ R&D model, every step is evaluated, refined, and improved. This commitment to quality and detail is what landed us this prestigious recognition.
5. Scalable Impact, Real Reach
   Hundreds of schools, councils, charities, and NHS teams now use our resources, reaching well over 280,000 children to date. Winning this award only accelerates that growth, delving deeper into families, schools, and communities nationwide.

Together, this network has turned a simple idea, helping kids to talk about their feelings, into a movement that matters.

‍

How You Can Join the Movement

• Teachers & Schools: Every classroom is a community, ours are classroom-ready. Email info@bookofbeasties.com to find out how to bring emotional wellbeing into your school
• Retailers & Distributors: Stock the Happy Heads® Card Game and offer families a gateway to emotional connection
• Parents & Carers: Game nights count, not just for fun, but for feelings. Try it in your home this evening
• Partners & Investors: Help us scale and transform more lives. Your support could expand our impact globally

To win the Inside Out Award is a profound honour. We believe in a world where emotional well-being is playfully normal, deeply accessible, and wholeheartedly celebrated. This award is proof: great things happen when we talk, share, and connect.

Thank you to our partners, families, schools, funders—and every child who has shared their story with us.

Here’s to the bright, playful future ahead. 🌟

‍