Book of Beasties was interviewed by Firminech, one of the world’s oldest fragrance manufactures, about the connection between play, wellbeing and scent.

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Swiss company Firminech has been creating fragrances and flavours for some of the most recognisable brands in history, since 1895.  
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During this time they recognised the potential impact that scent has on people’s wellbeing and has since began doing extensive research into this topic.
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Recently Firminech representatives from Paris and New York spoke with our co-founder, Phil about Book of Beasties, how we use play to address serious topics such as mental health and together discussed how an olfactive mental wellness resource could look for children. 
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Firminech said: “At Firmenich, we believe mental wellness is essential, allowing us to make the most of our potential in life and play a full part in our family, workplace, and community.  
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“We are designing fragrances to create positive emotions, to enhance well-being naturally and it is part of our RE|GENERATION manifesto to capture new imaginations.” 
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You can read more and watch the full interview with Book of Beasties in the link below. 
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https://regeneration.firmenich.com/state-of-play-learning-to-express-ourselves/

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